LEGO has divulged details of a new product range aimed squarely at adults that will be launched on August 1st: LEGO Art. It can be considered as a successor to the various mosaic sets that have come before, except that this time the pictures are licensed artworks and utilise coloured 1×1 round tiles or plates instead of monochrome square ones.
Four pieces are being released initially: 31197 Andy Warhol’s Marilyn Monroe, 31198 The Beatles, 31199 Marvel Studios Iron Man, 31200 Star Wars Sith.
The sets will cost $120 / €120 / £115 and contain between 2900 and 3400 pieces each. The Marilyn Monroe and Beatles pictures are formed using round 1×1 tiles, while Iron Man and the Sith use round 1×1 plates. So, sort of Dots for adults, then!
Each mosaic is built upon nine new 16×16 baseplates which are 1 and 1/3rd bricks high and connected by Technic pins for stability. A new wall hanging piece is provided but there are no pictures of it in the material we’ve been sent. That’s the reason the baseplates are an odd height: to enable that piece to be connected underneath.
What we do have a picture of, though, is a new brick separator that looks capable of dealing with 6 tiles or 4 plates at a time.
The pictures are constructed one baseplate at a time and the instructions will show a simple diagram of the layout of plates or tiles required for each. It’s unfortunate that the page of instructions has been blurred out in the picture below once it was realised it doesn’t match what the guy is building!
Podcasts, intended to be listened to during construction, will be made available online to purchasers. They feature experts discussing the subject depicted in the mosaic and are about 90 minutes long.
31197 Andy Warhol’s Marilyn Monroe can be built in one of four colourways, so a set of four — for the princely sum of $480 / £460 — will make an awesome display.
31198 The Beatles can also be built in four ways, one for each of the band’s members. The pictures used are those found on the inner sleeve of the White album. Fans of the popular music quartet will most likely want a full set which thus makes it a very expensive proposition.
The pieces in 31199 Marvel’s Iron Man and 31200 Star Wars Sith can be used to make one of three images.
Or, three can be combined to form a larger picture. The sets will also come with a 2×4 tile printed with an appropriate signature or logo to add to the corner.
Transform your passion into art: the LEGO Group puts pop-art back in the picture for adult builders
New LEGO Art sets featuring Marvel and Star Wars characters and famous celebrities help adults get into the right ‘frame’ of mind while creating their very own masterpiece.
Billund, July 1st: Today, the LEGO Group is launching a new canvas for creative expression alongside a series of much-loved partners. Designed for adults who pride themselves on their love of pop culture, four new LEGO Art sets give creative adults a different way to transform their passion into art.
Those who love Warhol or Marilyn Monroe, The Beatles or iconic characters from the Marvel Universe and Star Wars galaxy can pay homage to their idols by creating their very own LEGO artwork portrait to proudly display in their homes, offices or wherever they enjoy their music, film or art.
The LEGO Art sets offer adults a new creative experience to help them relax and recharge as they transform a blank canvas (or in this case, small interlinking base plates) using LEGO tiles. Each set can be reimagined in a number of different ways to express the personality of each different builder, and to make it easy and simple for pop culture lovers to refresh the LEGO Art piece on display in their house. All four new sets come with a signature tile unique to the set that is worthy of any true work of art, and a new hanging element to make them easy to hang up and switch around.
With new research from the LEGO Group finding that 73% of adults often research new ways to help them relax, each LEGO Art set comes with a bespoke soundtrack that makes the perfect building companion. Featuring fascinating anecdotes from the creators of Iron Man and Star Wars, or those closest to the stories of Andy Warhol and the Beatles, the soundtracks dive deep into the inspiration behind each design to help adults fully immerse themselves in the building experience and unwind while they explore their love of music, art or film in a new way.
The LEGO Marvel Studios Iron Man set will be available exclusively from LEGO Retail Stores and LEGO.com in most countries while the other three sets will be available from retailers from 1st August 2020, or from 1st September in the US.
- LEGO Andy Warhol’s Marilyn Monroe – Pop art admirers can now recreate Andy Warhol’s famous bright pink screenprint of Marilyn Monroe from 1967, or reimagine it in three different colours using LEGO tiles. As art and design lovers tailor the tone of their piece to suit their artistic temperament, they can tune in to new insights and details about Warhol from those that know him best.
- LEGO The Beatles – Music lovers can bring Beatle-fandom into the home with a LEGO portrait of their favorite band member, whether it’s John Lennon, Sir Paul McCartney, George Harrison or Sir Ringo Starr. Each set can be used to create four unique portraits or collect four and display the full band side-by-side. Fans can get by with a little help from friends of the Beatles as they switch their headphones over to accompanying soundtrack to listen to music and stories about the band as they build.
- LEGO Marvel Studios Iron Man – Super Hero fans can decide between powering their hero up with the MARK III, the HULKBUSTER MARK I or the MARK LXXXV with this 3-in-1 set. After the tough decision is made, builders can recharge by listening to cool details about the set and stories from Marvel Experts as part of the accompanying soundtrack. Fans who want to channel Tony Stark and ‘run before you walk’ can combine three of the same sets into one to create the ultimate Iron Man artwork.
- LEGO Star Wars The Sith – Celebrate iconic villains from a galaxy far, far away with this 3-in-1 portrait set. Choose between portraits that pay tribute to the Sith, with Darth Vader, Darth Maul or Kylo Ren, or take the artwork to the next level by combining three sets into an ultimate Darth Vader wall piece. The soundtrack means the Force will be with fans as they create their very own piece of wall art while listing to music from the films and fun stories from Star Wars
We know adults are always trying to destress after a day at work, and we thought, what better way to help them switch off than by encouraging them to explore their favourite passion in a new creative way? With these wider ranging designs, we believe that we can inspire film fans, music lovers and art and design aficionados to immerse themselves in a world of art and creativity linked to their idols. Through this new experience, we believe adults can unwind, engage in a mindful building activity and ultimately create a beautiful piece of wall art that perfectly reflects their personality.” These new wall art sets are the second 2D tile creative concept to be announced by the LEGO Group this year, following the launch of LEGO DOTS, a new theme that offers children a new way to express themselves inspired by arts and crafts. Louise Elizabeth Bontoft, Senior Design Director at the LEGO Group