LEGO is the world’s most reputable company

LEGO tops list of world top company

The LEGO Group has taken pole position on the Reputation Institute’s annual list of the world’s most reputable companies.

The Danish company has topped the list for the first time in a decade, following a long string of silver medals. And it’s largely thanks to its focus on quality, innovation and investment in staff training.

BILLUND – March 4, 2020: Today, Reputation Institute released the annual RepTrak®100 survey, ranking the LEGO Group as the most highly regarded company in the world when it comes to corporate reputation.

We are honoured and humbled to be ranked as the most highly regarded company in the world by Reptrak. Everyday, employees at the LEGO Group are empowered to make decisions to do what’s right for children, our fans, our partners, the environment and our local communities. It’s each one of these actions – big and small – which builds a reputation. Thank you to all of our colleagues for their dedication and passion for our mission to inspire and develop the builders of tomorrow.Chief Executive Officer of the LEGO Group, Niels B. Christiansen

The RepTrak®100 study developed by Reputation Institute measures the corporate reputation of 100 companies by asking the public in 15 countries questions about the emotional appeal of each company. The study scores the companies on seven dimensions: Products & Services, Innovation, Workplace, Governance, Citizenship, Leadership and Performance.

We are delighted to share that The LEGO Group has been rated among the top 10 most reputable companies in the world for 10 consecutive years.

Reputation is a balancing act of doing and saying the right thing, and The LEGO Group is a shining example of how to do this purposefully and consistently. An iconic brand that nourishes its heritage, LEGO also innovates with a proven commitment to communities via educational programs and sustainability through the reinvention of their products.Kylie Wright-Ford, CEO of Reputation Institute


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