Vitality Running World Cup?

Official Press Release

So I recently signed up to represent GB in the upcoming World Cup. I love anything that I can link into my training and Strava. I wanted to know more, so I headed over to the official site and read up and then trying to not spend loads of money on their official gear. However I felt it needed more people to know about it, especially my running buddies over on Strava, so last week I asked for them to send me some info (see below). It is free to sign up and all you got to do is run 3k, sounds simple, well it is and you could help your country become World Champions……

The Running World Cup was founded with an aim to empower everyone to move more and get people more active worldwide, in a truly unique and memorable way. Over 180 countries took part in the 2019 competition, with the Vitality Running World Cup™ setting itself the target to become the biggest mass participation sporting event globally in 2020.

Key points

  • The Vitality Running World Cup is month-long, free to enter, inclusive global running tournament where anyone and everyone can compete to run for their own country, regardless of their ability
  • It’s not about being elite, the quickest or the fastest, it’s just about getting out and enjoying yourself
  • To take part people just need to register at and download the app
  • Every participant who signs up must complete 3km in minimum time of 30 minutes during the qualifying week
  • Every mile you run counts towards your selected country and the country with the most miles at the end of the competition wins

We are thrilled to work with Vitality – their passion and vision for getting more people moving is the exact reason why this competition exists. The Vitality Running World Cup gives everyone a chance to take pride in where they are from and represent their country whilst encouraging an active and healthy lifestyle. No matter your running ability, every kilometre will help your country’s chance of winning. We hope to inspire the next generation of runners and get over 1 million people participating. Nick Beresford, founder of The Running World Cup in 2018

Key information

  • It kicks off on 5th March and runs to 5th April 2020 and is open to anyone, anywhere across the globe
  • Qualifying week is 5th March to 12th March 2020
  • All participants receive a $100 goody bag when they log their 3km within 30 minutes within qualifying week
  • We have some big names in athletics backing us; Usain Bolt, Dame Jessica Ennis Hill and Wayde van Niekerk all have put their name behind it leading the charge as captains for their country
  • We also have a growing number of everyday runners & influencers (24 as it stands) from as far as Australia, Chile, Egypt, Italy & Brazil who have also been named as captains, inspiring their fellow runners to take part.

Nothing made me prouder in my career than running for my country – and this event is giving everyone the chance to do the same, no matter their level. I hope by being part of this and leading my country, I can help inspire people across the world to get involved. Good luck to all the countries taking part – especially Jamaica! Usain Bolt, country captain for Jamaica


Key stats so far

  • How many sign ups? – We are on track for at least 300,000 taking part and expect to see up to 1 million in 2020
  • How many countries? – We have representatives in 230 countries or territories taking part already
  • How many captains? – 24 Country captains – and counting!

It’s a real honour to be holding the position of captain for the UK in this competition. By taking part, millions of people will now have the chance to run for their country, which is a fantastic opportunity. I have always got so much out of sport and with this event being 3k or more, I believe it will appeal to so many people.  Whether you’ve never run before, or are an experienced runner, I hope you’ll all come together with me and start clocking up those runs next year. Dame Jessica Ennis-Hill, country captain for the UK and Vitality Ambassador for the UK


How do you take part?

All you need is a smartphone or smart device and register via, pick your selected country and get ready to lace up and moving from 5th March 2020. The more runners that sign up to run for your country, the greater chance your nation will have of winning

Vitality has successfully been incentivising people to move more for over 20 years, and the Vitality Running World Cup is an exciting new initiative linked directly to our bold commitment to help make 100 million people 20% more active by 2025. We invite everyone to join and become part of our global movement.Adrian Gore, Discovery Group Chief Executive and founder of Vitality


Why was it created?

  • The vision of the founder, Nick Beresford, was to change the dynamic of a traditional world cup tournament, creating something for the millions not the few, giving everyone the chance to represent their country
  • Like many growing up, he had the dream of wanting to play for England but never had the talent or the opportunity.
  • So, as a recreational runner himself, he went about creating something that that others with that dream can also achieve
  • We believe that The Vitality Running World Cup is the very first of its kind and we want it to be huge and global in scope

When do I need to run?

  • The Vitality Running World Cup will begin with qualifiers lasting one week from March 5th – 00:00am to March 11th – 23:59pm.
  • Following that the top 16 teams will enter a knockout style tournament, going head to head over the remaining weekends in March culminating in the grand final in early April.
  • For the full dates and times please visit the

How far do people have to run?

You simply need to complete a minimum of 3km in under 30 minutes to contribute to your countries total.

For the full website FAQs please visit –

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